Customer Success

Customer Success
From Reactive to Proactive: Transforming Customer Support into Customer Success
What’s in a name? For cloud backup and recovery software company Intronis, quite a lot. Learn why a simple rebranding of the organization’s customer service function was the first step towards dramatically reducing churn and improving customer satisfaction.
by Jasmine Lombardi
Customer Success
Customer Success: A 5 Minute Introduction
Discover tips and actionable insights from leading experts on how you can get started improving your retention, securing more referrals, and reducing your churn.
by OpenView
Customer Success
Tech March Madness Final Results: The Most Customer-Centric Company in Tech
The results are in and we have a winner! Find out who you selected as "The Most Customer-Centric Company in Tech".
by Jonathan Crowe
Customer Success
The Biggest Buzzword in SaaS: The Real Meaning of “Customer Success”
"Customer success" — it's a term that has been getting a lot of attention in SaaS circles lately, but what does it really mean? SaaS veteran Lincoln Murphy searches for the answer behind the buzz, and explains why it's about more than just service or support.
by Lincoln Murphy
Customer Success
Tech March Madness Championship: Who is the Most Customer-Centric Company in Tech?
It's the finals of OpenView's Tech March Madness tournament, and only one company can come out on top. Who will take home bragging rights and be crowned the Most Customer-Centric Company in Tech? You decide, so vote now!
by Jonathan Crowe
Customer Success
Tech March Madness: The Final Four
And then there were four. We're down to the semi-finals in our tournament to determine the most customer-centric company in tech. Who will move on to the championship? You decide by casting your vote!
by Jonathan Crowe
Customer Success
How an Awesome Advocacy Program Can Bring Better Deals
Your best referrals don’t have to be truly organic; by creating an effective advocacy program you can leverage your top customers.
by jminton
Customer Success
5 Reasons Companies Fail to Earn Customer Loyalty
Your business may say it’s committed to cultivating customer loyalty, but are your actions backing up those words? According to Bain & Company’s Rob Markey, many companies make five key mistakes that keep them from building a more profitable network of loyal customers and promoters.
by Rob Markey
Customer Success
6 Ways To Create a Customer-Centric Staff
You can have all the systems and safeguards in place, but in order to truly embrace this shift, you need a customer-centric staff.
by jmintonCustomer Success
Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully
You may realize that providing excellent software service offerings is often just as important as the software, itself. But if you're taking the quick and dirty approach you might be setting yourself up for failure. Professional services expert Ken Lownie highlights the five crucial steps to getting your program off the ground successfully.
by Ken Lownie