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Customer Success

Customer Success

From Reactive to Proactive: Transforming Customer Support into Customer Success

What’s in a name? For cloud backup and recovery software company Intronis, quite a lot. Learn why a simple rebranding of the organization’s customer service function was the first step towards dramatically reducing churn and improving customer satisfaction.

by Jasmine Lombardi

Customer Success

Customer Success: A 5 Minute Introduction

Discover tips and actionable insights from leading experts on how you can get started improving your retention, securing more referrals, and reducing your churn.

by OpenView

Customer Success

Tech March Madness Final Results: The Most Customer-Centric Company in Tech

The results are in and we have a winner! Find out who you selected as "The Most Customer-Centric Company in Tech".

by Jonathan Crowe

Customer Success

The Biggest Buzzword in SaaS: The Real Meaning of “Customer Success”

"Customer success" — it's a term that has been getting a lot of attention in SaaS circles lately, but what does it really mean? SaaS veteran Lincoln Murphy searches for the answer behind the buzz, and explains why it's about more than just service or support.

by Lincoln Murphy

Customer Success

Tech March Madness Championship: Who is the Most Customer-Centric Company in Tech?

It's the finals of OpenView's Tech March Madness tournament, and only one company can come out on top. Who will take home bragging rights and be crowned the Most Customer-Centric Company in Tech? You decide, so vote now!

by Jonathan Crowe

Customer Success

Tech March Madness: The Final Four

And then there were four. We're down to the semi-finals in our tournament to determine the most customer-centric company in tech. Who will move on to the championship? You decide by casting your vote!

by Jonathan Crowe

Customer Success

How an Awesome Advocacy Program Can Bring Better Deals

Your best referrals don’t have to be truly organic; by creating an effective advocacy program you can leverage your top customers.

by jminton

Customer Success

5 Reasons Companies Fail to Earn Customer Loyalty

Your business may say it’s committed to cultivating customer loyalty, but are your actions backing up those words? According to Bain & Company’s Rob Markey, many companies make five key mistakes that keep them from building a more profitable network of loyal customers and promoters.

by Rob Markey

Customer Success

6 Ways To Create a Customer-Centric Staff

You can have all the systems and safeguards in place, but in order to truly embrace this shift, you need a customer-centric staff.

by jminton

Customer Success

Just Because You Build It Doesn’t Mean They’ll Come: 5 Steps to Launching Software Services Successfully

You may realize that providing excellent software service offerings is often just as important as the software, itself. But if you're taking the quick and dirty approach you might be setting yourself up for failure. Professional services expert Ken Lownie highlights the five crucial steps to getting your program off the ground successfully.

by Ken Lownie

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