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Customer Success

Customer Success

SaaS Customer Service: What’s Your Agent-to-Supervisor Ratio?

Time is precious -- especially in customer service. This simple guide will help managers deduce exactly how much time to spend with their reps.

by James Armijo

Customer Success

Does Your Brand Have a Key Identifier?

The most recognizable brands typically have an identifying characteristic that was a vital cog in their rise and continued success.…

by Contributing Author

Customer Success

Market Segmentation: Addressing Key Strategy Points

Obviously, a product won’t sell well if it’s being marketed to a disinterested customer segment. The practice of market segmentation,…

by Contributing Author

Customer Success

Are Taglines a Dying Marketing Strategy?

In a recent post on his B2B Marketing Blog, Chris Koch says that taglines are a dead marketing strategy, or…

by Contributing Author

Customer Success

Principles of Customer Service: Eliminating Dumb Contacts

In customer service, far too much time is spent tending to unnecessary customer contacts. Through his research, Bill Price of Driva Solutions…

by Contributing Author

Customer Success

When to Hold Off on Your Next Sales Presentation

According to Jeff Thull, offering up a presentation too early in the sales process can sometimes cost you a sale…

by Contributing Author

Customer Success

And the TRUE Goal of Prospecting Is…

While many salespeople put most of their effort toward closing, when it comes to prospecting, the smart ones know not to get ahead of themselves.

by Keith Rosen

Customer Success

In Project Management, the Customer Is NOT Always Right

The old adage of “the customer is always right” has been drilled into the brains of businesses for what seems…

by Contributing Author

Customer Success

3 Common Breakdowns in the Expansion Stage Sales Process

While issues around forecasting and reporting may appear relatively small on the surface, they’re often symptoms of a much bigger problem.

by Brian Zimmerman

Customer Success

5 Hot-Buttom Terms that Make Marketers Cringe

In a post for The Customer Collective, Aprimo CMO Lisa Arthur recently gave a rundown of five overused marketing terms…

by Contributing Author

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