Customer Success
Customer Success
Find your Unique Selling Proposition (USP)
Strategies for small business positioning. The number one question you must answer as a new business owner is, “Why would…
by vickilynnCustomer Success
The Dos and Don’ts of Cold Calling
Phoning potential customers uninvited—cold calling—gets mixed reviews in the sales and marketing world. Some managers say it doesn’t work well…
by Brian ZimmermanCustomer Success
Crafting a Startup Marketing Plan with Ease
Ilya Mirman understands marketing for startups. Mirman has dedicated the last decade to coordinating marketing for software companies such as SolidWorks,…
by Contributing Author
Customer Success
Customer vs. Competitor Marketing
Pros and Cons of Customer/Competitor Strategies “Should Your Marketing Strategy Be Customer Oriented or Competitor Oriented?” A recent ‘Marketing Practice’…
by vickilynnCustomer Success
Elements of a Great Brand Story
Use life experience to captivate and convince. When writing stories about your brand, you have to captivate your audience. In…
by vickilynn Customer Success
How Good is Your Customer Service Team?
When times are tough — and tough they are — it’s essential that expansion stage SaaS technology companies have a…
by OpenViewCustomer Success
Simplify Sales Processes and Save
Streamline sales to save on customer acquisition. Define a great product and it will sell. Well…not necessarily, writes David Skok.…
by vickilynnCustomer Success
Customer Acquisition Costs Revealed
Start-up optimism alters cost perception. Failure to find the right market fit for a product is the number one reason…
by vickilynnCustomer Success
Helping Your Clients Help You Through Referrals
Do you know why your clients aren’t giving you great referrals? It’s simple: because you’re not telling them to. All…
by Contributing Author