Market Research
Market Research
Operationalizing Your Segmentation Strategy at the Business Unit Level
In the second post of a two-part series, Tien Anh Nguyen looks at how companies can operationalize their segmentation strategies at the business unit level.
by Tien-Anh Nguyen Market Research
Operationalizing Your Segmentation Strategy: Company-wide Initiatives to Consider
The best sales expansion strategies hinge on segmentation. OpenView's Tien Anh Nguyen describes the company-wide initiatives every expansion-stage company should take.
by Tien-Anh NguyenMarket Research
9 Tips to Boost ROI for Trade Shows
For more than a few companies, trade shows are a way of life. Whether you’re concerned with a single trade…
by Contributing Author Market Research
B2B Brand Awareness Research: 8 Research Design Factors to Consider
Tips to help you build a brand awareness survey that informs and drives sales.
by Brandon HickieMarket Research
Boost Sales Support for Better Results
In a post for Selling Power, Kurt Anderson explains why you should stop placing the blame on your sales team…
by Contributing AuthorMarket Research
Steps to Successful Startup Branding
In a post for On Startups, Mike Troiano provides a guide to startup branding. “The “Brand” is the collective emotional…
by Contributing AuthorMarket Research
Can You Trace the Blame when Sales Number are Down?
For sales managers, down sales numbers can quickly turn into nightmare situations when the problem goes unresolved. Uncovering the root…
by Contributing AuthorMarket Research
Appealing to Your Competitor’s Customers
In a post for the Sales Blog, Anthony Iannarino explains how to sell to your competitors customers. “Your competitor’s most…
by Contributing AuthorMarket Research
Sales: Avoid Telling Yourself These Lies
In a post for Fearless Selling, Kelley Robertson reviews several ways sales people cheat themselves and presents a list…
by Contributing Author