Market Research
Market Research
Do You Know Your Market Targets?
Scott Maxwell explains why a deep understanding of market participants is critical for expansion stage tech companies.
by Scott MaxwellMarket Research
Marketing Plans vs. Business Plans — What’s the Difference?
Tim Berry of the Up and Running blog tackled the difference between marketing and business plans in a recent post.…
by Contributing AuthorMarket Research
101 Quotes to Inspire Your Marketing Strategies
Inspirational quotes are always a fun reprieve from the daily marketing grind. Sometimes, marketing ideas can be best explained in a…
by Contributing AuthorMarket Research
Are Tension Points the Key to Market Disruption?
When it comes to market research, context is everything. Luke William’s book, “Disrupt: Think The Unthinkable To Spark Transformation In…
by Contributing AuthorMarket Research
Market Signals: Don’t Misinterpret the Writing on the Wall
Not every product can carve out it’s own place within a given market. In fact, some products don’t even have…
by Contributing AuthorMarket Research
Competitive Messaging: Processes, Roles and Metrics
This article is part of an ongoing series on competitive messaging for startup and expansion stage companies. Previously in this…
by Amanda MaksymiwMarket Research
Inbound Marketing Deception Uncovered
Kathryn Roy, Managing Partner at Precision Thinking, writes that inbound marketing is a valuable strategy for young businesses -- but it doesn't work for everyone.
by Kathryn RoyMarket Research
Competitive Messaging Benefits at the Expansion Stage
Key benefits of competitive messaging. This article is part of an ongoing series on competitive messaging for startup and expansion stage companies. Once…
by Amanda MaksymiwMarket Research
How Segment Focus Can Increase Revenue Growth
Over the last couple of years I have watched two of our portfolio companies shift the majority of their focus…
by Firas Raouf