Market Research
Market Research
Competitive Messaging Defined
This article is the first in an ongoing series on competitive messaging for startup and expansion stage companies. Prospects buy…
by Amanda MaksymiwMarket Research
The Hidden Perks of a Limited Marketing Budget
People can achieve amazing things when money is not a factor. But while large companies with marquee names have the…
by Contributing AuthorMarket Research
Creating a Startup Value Statement that Works
Creating good marketing messages is a challenge. But anyone can craft a quality message by starting with a sound value statement and working from there.
by April DunfordMarket Research
Differences Between Service-Based and Product-Based Businesses
As startups grow, a focused company strategy becomes increasingly important. The process begins with removing unnecessary weight, writes entrepreneur Tor Gronsund,…
by Contributing Author
Market Research
The Unwritten Rules of Digital Marketing
Your company and its appendages might be in dangerous territory if they’re breaking unspoken digital laws. People readily recognize these…
by Contributing AuthorMarket Research
Categorizing Your Keyword Lists
This entry is part of an ongoing series on how to identify the best keywords to help your target customers…
by Tien-Anh NguyenMarket Research
If You Can’t Keep Up with the Competition, You can’t Compete
It may seem obvious, but you need to be able to keep astride with your competition in order to be…
by Contributing AuthorMarket Research
What Types of Competitors Will Your Company Encounter?
Contrary to popular belief, not all competition is bad. There are some instances where having a competitor in your market…
by Contributing AuthorMarket Research
Keyword Research: Compile a List of Candidate Keywords
As the keyword researcher, one of your first steps is to gather an extensive list of keywords and key phrases from primary and secondary resources.
by Tien-Anh Nguyen