Market Research
Market Research
How is 2011 Looking for Market Research?
Mostly because of the dreary economy, 2010 was not an easy year for the market research industry. Will 2011 provide…
by Faria RahmanMarket Research
Influencer Marketing Defined
Influencer marketing is an updated approach to marketing and public relations where you target the people your prospects turn to for information.
by Amanda MaksymiwMarket Research
The New Branding: Embedded in Your Subconscious
If you thought brands were powerful before, it’s time to take a second look. Now brands have embedded themselves in…
by Brennon SlatteryMarket Research
What is Influencer Marketing?
Influencer marketing is a practice where you focus on targeting and building relationships with key individuals that have influence over your target segment — and ideally your target buyers.
by Amanda Maksymiw
Market Research
How to Win Against Larger Vendors
Some special start-up companies create new markets for themselves. Those companies are the exception, not the rule. Most start-up and…
by Tien-Anh NguyenMarket Research
How is 2011 looking for market research?
In light of the economy, 2010 was not an easy year for the market research industry. There was a focus…
by Faria RahmanMarket Research
Why Aren’t You Measuring Your Marketing ROI? The Top 5 Excuses
Only 50% of marketers formally analyze metrics to judge ROI. Why’s that? Because they’ve developed 5 Great Excuses. Here are…
by Brennon SlatteryMarket Research
Assessing Customer and Market Risks, Part 2
Steve Blank is a serial entrepreneur and angel investor with a penchant for involving himself in successful ventures. Presenting at…
by Contributing AuthorMarket Research
Startup Messaging and Marketplace Fitment
With so many pressing concerns for startups, some tend to get overlooked. Messaging, it seems, could very well be an…
by Contributing Author