Market Research
Market Research
Buyer Personas Versus User Personas, Part 7
What exactly are the differences between buyer and user personas? At a Market Segmentation Forum hosted by OpenView Partners, Luke…
by Tien-Anh NguyenMarket Research
Why Your Idea is Useless without Marketability
An idea can be worth a lot of money, but without being marketable, it’s worthless. Understanding this concept can be…
by Contributing Author Market Research
Jumpin’ Jack Persona: New Stuff to Current Customers, Part 6
Meet Jumping Jack In this video, Luke Hohmann creates a persona by the name of Jumping Jack. Jumping Jack, as he’s described,…
by Tien-Anh NguyenMarket Research
On Conducting Precise Market Research
What exactly does market research entail? Truthfully, it encompasses a lot of things. But you shouldn’t be overly concerned about…
by Contributing AuthorMarket Research
A Fool-Proof Plan for Your Niche Product’s Success
Launches for the average product can be difficult enough. Understandably, the last thing you need on your plate is a…
by Contributing Author Market Research
Crossing the Chasm, Part 5
The Market Segmentation Forum OpenView Venture Partners held its Market Segmentation Forum in March to help its portfolio companies solve…
by Tien-Anh NguyenMarket Research
Ditch the Self-Serving Pitch
Verbose, flowery descriptions send prospects packing. Clients have heard every pie-in-the-sky description of services and products on the planet, and…
by vickilynnMarket Research
Big Boy Branding Flops
Massive Branding Blunders at Mega Corporations. Even the largest companies can fail when it comes to branding. A recent KISSmetrics…
by vickilynn Market Research
Why Qualitative Research? Part 4
What is the importance of qualitative research? First off, it generates a deep and rich understanding of your market. It…
by Tien-Anh Nguyen