Market Research
Market Research
Distinguishing Between Personas and Market Segmentation
For those that are unfamiliar with the concepts of personas and market segments, the differences between the two are a…
by Contributing AuthorMarket Research
Embrace Competition to Define Brand
A good rivalry will compel, endure and validate your corporate existence. It is sort of like the “any press is…
by vickilynnMarket Research
Go for Marketing Gold like Gilt.com
Smart social marketing techniques earned Gilt.com an estimated $400 million in luxury product sales this year. Customers love Gilt.com, partially…
by vickilynnMarket Research
Five Sources of Competitive Advantage
Creating a competitive advantage is in the best interest of any company. But how is this coveted mark reached? And…
by Contributing AuthorMarket Research
Give Dated Brand Glossaries the Boot
Reasons to update your brand glossary today. Old-fashioned brand glossaries are passé because most are written from an ad agency…
by vickilynnMarket Research
Strong Brands Breed Restful Nights
A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public. Brian…
by vickilynnMarket Research
Craft Intelligent Content for Automation Success
Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. When the co-author of…
by vickilynnMarket Research
Segment to Keep Customers Loyal
Reduce churn by managing your segments. In order to reduce churn (customers leaving your product behind for a new supplier),…
by vickilynnMarket Research
Creating a SWOT for a Market Segment
Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus…
by Contributing Author