Market Research
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When selling through a channel, your research should surround the end customer, not the channel. The research of said customer...
Understanding who your prospects are, is half the battle in B2B sales and marketing. [caption id="attachment_6408" align="alignright" width="142"] Image provided...
Metrics are great, but it's how they are used, that makes or breaks marketing efforts. [caption id="attachment_6398" align="alignright" width="210"] Image...
What you don’t know about your prospects, is costing you sales. [caption id="attachment_5653" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/helga/}Helga Weber{/link}[/caption]...
A great company name does not guarantee success, but it can’t hurt. [caption id="attachment_6367" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/giantginkgo/}Giant...
eBay uses segmentation research to decide which new products and services to add. [caption id="attachment_6303" align="alignright" width="168"] Image provided by:...
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What exactly are the differences between buyer and user personas? At a Market Segmentation Forum hosted by OpenView Partners, Luke...
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An idea can be worth a lot of money, but without being marketable, it’s worthless. Understanding this concept can be...
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Meet Jumping Jack In this video, Luke Hohmann creates a persona by the name of Jumping Jack. Jumping Jack, as he’s described,...
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