Customer Success
The Similarities Between B2B Sales and Poker
One of the most important skills in poker is being able to deftly calculate where you stand in relation to...
by Contributing Author
Customer Success
New Pace Will Win Social Media Race
Tips to Tame your Marketing To-do List Social Media has increased the workload of marketers worldwide. Burn-out is becoming more...
by vickilynn
Customer Success
Start-up Killer on the Loose
Customer Development Lessons for Start-ups A start-up card company called Lottay, began like most start-ups. They had little money, an...
by vickilynn
Customer Success
A Cranky Marketer on the State of High-Tech Marketing
What has one marketer up in arms about the state of marketing in the high-tech industry? [caption id="attachment_6484" align="alignright" width="191"]...
by Contributing Author
Market Research
Distinguishing Between Personas and Market Segmentation
For those that are unfamiliar with the concepts of personas and market segments, the differences between the two are a...
by Contributing Author
Customer Success
Embrace Competition to Define Brand
A good rivalry will compel, endure and validate your corporate existence. [caption id="attachment_5723" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/deja-dew/}DazzlingDigital{/link}[/caption] It...
by vickilynn
Customer Success
Go for Marketing Gold like Gilt.com
Smart social marketing techniques earned Gilt.com an estimated $400 million in luxury product sales this year. Customers love Gilt.com, partially...
by vickilynn
Customer Success
Five Sources of Competitive Advantage
Creating a competitive advantage is in the best interest of any company. [caption id="attachment_6676" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/iamagenious/}permanently...
by Contributing Author
Customer Success
Give Dated Brand Glossaries the Boot
Reasons to update your brand glossary today. Old-fashioned brand glossaries are passé because most are written from an ad agency...
by vickilynn