Market Research

A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public. [caption...

Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. [caption id="attachment_5728" align="alignright" width="168"]...

Reduce churn by managing your segments. [caption id="attachment_5730" align="alignright" width="112"] Image provided by: {link:http://www.flickr.com/photos/duanekeys/}duanekeys{/link}[/caption] In order to reduce churn (customers...

Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible 'specialist' tactics. [caption...

Pricing software is a dilemma at every company in the business of developing. [caption id="attachment_6025" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/zieak/}zieak{/link}[/caption] SaaS pricing...

Consumers will not break down doors to explain what they love or hate about a product. In fact, if a...

The importance of customer experience to your brand. Most companies use brand-tracking research to figure out which market communications are...

Agile is about more than just development. Agile is a type of project management usually used in software development. Lean...