Customer Success
Strong Brands Breed Restful Nights
A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public. [caption...
by vickilynn
Customer Success
Craft Intelligent Content for Automation Success
Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. [caption id="attachment_5728" align="alignright" width="168"]...
by vickilynn
Customer Success
Segment to Keep Customers Loyal
Reduce churn by managing your segments. [caption id="attachment_5730" align="alignright" width="112"] Image provided by: {link:http://www.flickr.com/photos/duanekeys/}duanekeys{/link}[/caption] In order to reduce churn (customers...
by vickilynn
Customer Success
Watch
Creating a SWOT for a Market Segment
Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus...
by Contributing Author
Customer Success
Generalist vs. Specialist Marketing
Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible 'specialist' tactics. [caption...
by vickilynn
Customer Success
Tips to Break Down SaaS Pricing
Pricing software is a dilemma at every company in the business of developing. [caption id="attachment_6025" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/zieak/}zieak{/link}[/caption] SaaS pricing...
by Contributing Author
Customer Success
Ask Now, Prosper Later
Consumers will not break down doors to explain what they love or hate about a product. In fact, if a...
by vickilynn
Customer Success
Why the Customer Experience Counts
The importance of customer experience to your brand. Most companies use brand-tracking research to figure out which market communications are...
by vickilynn
Customer Success
Lean into Agile Marketing
Agile is about more than just development. Agile is a type of project management usually used in software development. Lean...
by vickilynn