Customer Success
Go for Marketing Gold like Gilt.com
Smart social marketing techniques earned Gilt.com an estimated $400 million in luxury product sales this year. Customers love Gilt.com, partially...
by vickilynn
Customer Success
Five Sources of Competitive Advantage
Creating a competitive advantage is in the best interest of any company. [caption id="attachment_6676" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/iamagenious/}permanently...
by Contributing Author
Customer Success
Give Dated Brand Glossaries the Boot
Reasons to update your brand glossary today. Old-fashioned brand glossaries are passé because most are written from an ad agency...
by vickilynn
Customer Success
Strong Brands Breed Restful Nights
A strong brand and stellar brand management deliver value and reduce risk for customers, employees, shareholders, and the public. [caption...
by vickilynn
Customer Success
Craft Intelligent Content for Automation Success
Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. [caption id="attachment_5728" align="alignright" width="168"]...
by vickilynn
Customer Success
Segment to Keep Customers Loyal
Reduce churn by managing your segments. [caption id="attachment_5730" align="alignright" width="112"] Image provided by: {link:http://www.flickr.com/photos/duanekeys/}duanekeys{/link}[/caption] In order to reduce churn (customers...
by vickilynn
Customer Success
Watch
Creating a SWOT for a Market Segment
Creating a SWOT chart (that’s strengths, weaknesses, opportunities and threats) is beneficial to any market segment analysis. Narrowing your focus...
by Contributing Author
Customer Success
Generalist vs. Specialist Marketing
Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible 'specialist' tactics. [caption...
by vickilynn
Customer Success
Tips to Break Down SaaS Pricing
Pricing software is a dilemma at every company in the business of developing. [caption id="attachment_6025" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/zieak/}zieak{/link}[/caption] SaaS pricing...
by Contributing Author