Market Research
Brand matters and the way you convey your brand will make or break it. Succinct position statements are crucial to...
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What Does it Mean to Have a Brand? In this video, Ellison Belt of Mojoloco, discusses what it means to...
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What is a Brand? In this episode of Good Morning Marketers, the panel dissects what a brand is at its...
“I want to start a blog.” [caption id="attachment_5946" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/mattloveskicks/}Matt loves kicks{/link}[/caption] It’s a common enough...
My first take on this topic in last week's post got a lot of attention, but not the attention I intended....
If you have followed my posts or my colleagues' blog entries, you would know that we are very big on...
Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing...
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On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming...
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