Customer Success
Ask Now, Prosper Later
Consumers will not break down doors to explain what they love or hate about a product. In fact, if a...
by vickilynn
Customer Success
Why the Customer Experience Counts
The importance of customer experience to your brand. Most companies use brand-tracking research to figure out which market communications are...
by vickilynn
Customer Success
Lean into Agile Marketing
Agile is about more than just development. Agile is a type of project management usually used in software development. Lean...
by vickilynn
Customer Success
The 4 D’s of Distinction
Brand matters and the way you convey your brand will make or break it. Succinct position statements are crucial to...
by vickilynn
Customer Success
Watch
Why You Should Care About Your Brand
What Does it Mean to Have a Brand? In this video, Ellison Belt of Mojoloco, discusses what it means to...
by Contributing Author
Customer Success
Watch
A Brand is More than a Flashy Logo
What is a Brand? In this episode of Good Morning Marketers, the panel dissects what a brand is at its...
by Contributing Author
Customer Success
A Free Template for Creating a Marketing Strategy
“I want to start a blog.” [caption id="attachment_5946" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/mattloveskicks/}Matt loves kicks{/link}[/caption] It’s a common enough...
by Contributing Author
Product
How to Not Suck at SaaS: Focus on Customer Development
My first take on this topic in last week's post got a lot of attention, but not the attention I intended....
by Firas Raouf
Market Research
You've Got Your Segments, What About Personas?
If you have followed my posts or my colleagues' blog entries, you would know that we are very big on...
by Tien Anh Nguyen