Customer Success
The 4 D’s of Distinction
Brand matters and the way you convey your brand will make or break it. Succinct position statements are crucial to...
by vickilynn
Customer Success
Watch
Why You Should Care About Your Brand
What Does it Mean to Have a Brand? In this video, Ellison Belt of Mojoloco, discusses what it means to...
by Contributing Author
Customer Success
Watch
A Brand is More than a Flashy Logo
What is a Brand? In this episode of Good Morning Marketers, the panel dissects what a brand is at its...
by Contributing Author
Customer Success
A Free Template for Creating a Marketing Strategy
“I want to start a blog.” [caption id="attachment_5946" align="alignright" width="180"] Image provided by: {link:http://www.flickr.com/photos/mattloveskicks/}Matt loves kicks{/link}[/caption] It’s a common enough...
by Contributing Author
Product
How to Not Suck at SaaS: Focus on Customer Development
My first take on this topic in last week's post got a lot of attention, but not the attention I intended....
by Firas Raouf
Market Research
You've Got Your Segments, What About Personas?
If you have followed my posts or my colleagues' blog entries, you would know that we are very big on...
by Tien Anh Nguyen
Market Research
Market Segmentation: The Means to More Profitable Growth
Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing...
by Firas Raouf
Customer Success
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Looking at the Takeaways from SXSW 2011
On an annual basis, the South by Southwest festival gives attendees an opportunity to get schooled on the latest up-and-coming...
by Corey O'Loughlin