Market Research
Market Research
Social Networking for Researchers – A good idea?
In a recent post, I profiled SocialSci.com, which is aiming to make social sciences studies easier by creating a community…
by Tien-Anh NguyenMarket Research
Boston’s Designated Drivers – Know Your Market
Boston is a college city; we have tons of students (of age, of course) that get drunk and drive. There…
by Katie Cohen-HausmanMarket Research
RE: Market Segmentation Forum – My Anticipation
The forum was a great success. We had about 55 people attend from our expansion stage portfolio companies and prospect…
by Katie Cohen-Hausman
Market Research
Differentiating in a Crowded, Commoditized Market
In the summer of 2007, one of our partners was introduced to Intronis, a sleepy online backup company from New…
by Vlad DjuricMarket Research
Market Segmentation forum – My Anticipation
At OpenView Venture Partners, a Boston venture capital firm, we try to put together an educational forum each quarter for…
by Katie Cohen-Hausman Market Research
Market Segmentation: The Means to More Profitable Growth
Let us start with the basics by defining what we mean by market segmentation. Segmentation is the process of dividing…
by Firas RaoufMarket Research
Simplifying Market Segmentation
Today I am attending OpenView Venture Partner’s quarterly executive forum on market segmentation. The forum is being delivered by Luke…
by Mark BarryMarket Research
Tips for doing in-depth web-based market research
Last week I touched upon how we approach market research at OpenView, based on the 3 pillars: – Crystal-clear output…
by Tien-Anh NguyenMarket Research
How to research companies in a particular sector?
One of my first ever projects as part of the OpenView team was to create a report on all potential…
by Tien-Anh Nguyen