Market Research
Market Research
Why Going Big with Your Go To Market Strategy Could Be a Huge Mistake
Consultant Paul Higgins provides clear and effective tips for targeting the right market and taking it by storm.
by Paul Higgins
Market Research
Big Data Mining TNT: Upgrade Your Pick Axe
Take some of the headaches out of big data mining with a new tool from KISSMetrics.
by mkolodziejMarket Research
Your Savvy Secret Weapon for Creating Optimized Buyer Personas
Buyer personas empower companies to create more meaningful blog posts, webinars, white papers, events and other marketing materials. They describe…
by Ashley FurnessMarket Research
Product Pricing Strategy: Fewer Options for More Sales
Give your customers what they want: a simple product pricing strategy.
by mkolodziejMarket Research
Customer Segmentation: Presenting and Incorporating Feedback
Our guide to customer segmentation concludes with tips for successfully presenting your findings to stakeholders and translating your data into action.
by Tien-Anh NguyenMarket Research
Customer Segmentation: Analysis and Prioritization
This section in our guide to customer segmentation will help you conduct the data analysis necessary to evaluate and prioritize your best customer segments.
by Tien-Anh NguyenMarket Research
Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation
Of the many challenges that B2B technology companies face, replicating prior success in a scalable, predictable manner can be especially troublesome. That’s because many companies generate a disproportionate amount of their sales from just a few customers. Through customer segmentation, however, companies can identify prospects similar to their best customers, paving the way for growth.
by OpenViewMarket Research
Customer Segmentation: Analyzing Customer Data
In this section of our guide to customer segmentation we'll cover everything you need to develop effective segmentation research criteria and successfully manage the data collection process.
by Tien-Anh NguyenMarket Research
Customer Segmentation: Setting Up Your Project
In this section of our guide to customer segmentation we'll cover everything you need to accomplish Step 1: Setting Up Your Customer Segmentation Project Effectively.
by Tien-Anh Nguyen