Marketing
Marketing
Scale-up Lessons: HubSpot’s Journey from MQL to PQL
One of the best things about working for a scale-up company is you get an opportunity to work on many…
by Kieran Flanagan Marketing
Going Global: The Push for Global Marketing Resources
Editor’s Note: This post is part one of a three part series covering global marketing expansion. As a company grows, most…
by Bryan Semple Marketing
5 Ways B2B Companies Are Using Influencer Marketing to Get Customers
You might think that influencer marketing is just for consumer products, but even in a business, decisions are made by…
by Eric Siu Marketing
Category Creation: A label, by itself, isn’t worth much.
Editor’s Note: This article first appeared on Medium here. Every so often, a CEO asks me for help coming up with…
by Andy Raskin Marketing
Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to…
by OpenView Marketing
4 Growth Opportunities Hidden in Your Google Analytics
You probably already know how awesome Google Analytics is. This freemium web analytics tool gives you tons of insight into…
by Eric Siu Marketing
Post-Purchase Marketing: Building Your Customer Experience Arsenal
For many fast-growing companies, most of their marketing is focused on one thing: acquiring customers. It’s all about the funnel;…
by Mark Evans Marketing
Simplifying Complicated Messages to Increase Conversion in B2B
You sell a technically complex product or service. It may define an entirely new category. To pitch it, you need…
by Patrick Gillam Marketing
5 Tips to build an effective B2B Content Marketing Strategy
While B2B and B2C content strategies follow a largely similar approach, the B2B landscape differs from B2C in many ways.…
by Sahil Kakkar