Marketing
Marketing
Transforming More Leads into Customers with Inbound Marketing
All the leads in the world can’t make up for deficiencies in the conversion process. The value of a lead is realized…
by Contributing AuthorMarketing
6 Tips for Creating Influence Pitches
Your company’s message or brand is a huge component of any influencer marketing program. Be sure to convey it successfully in your influencer pitches.
by Amanda MaksymiwMarketing
Labcast: Talking Content with Joe Pulizzi and Ann Handley
Teaser Alert! We have some BIG news to share…but we are going to make you wait until next week! In…
by Corey O'LoughlinMarketing
51 Blog Post Ideas for your Content Marketing Strategy
This is a part of a series that was created to help you get the practice of corporate blogging built…
by Amanda MaksymiwMarketing
Who is Responsible for Keyword Generation?
This series describes how to identify the best keywords to help your target customers find your company online. The keywords…
by Tien-Anh NguyenMarketing
How to Determine Goals for an Influence Marketing Program
As with any new marketing program, it is essential to determine a strategy, identify targets, and set goals for your influencer marketing initiative.
by Amanda MaksymiwMarketing
The Indispensable Qualities of Social Media Experts
What are the must-have qualities you should expect of future social media experts? To begin, you should make sure…
by Contributing AuthorMarketing
SXSW: The Marketer’s Mecca
South by Southwest (SXSW) has always been an influential launch pad for startups. A quick look at the festival’s history…
by Brennon SlatteryMarketing
Marketing Lessons from the Gym – 5 Rules of Online Engagement
Lisa Hannah is the director of marketing at Janrain, a SaaS company that provides a user management platform for the…
by Lisa Hannah