Marketing
Marketing
Use Branding to Help Shape an Influencer Program
The benefits of influencer marketing can be numerous. By targeting and developing relationships with key influencers in particular market segments,…
by Amanda MaksymiwMarketing
Why Blogs should be at the Center of Your Content Marketing Universe
Most marketers already understand the importance of incorporating a blog into an effective content marketing strategy. Presumably, if you were…
by Contributing AuthorMarketing
Blogging Do’s and Don’ts
This is a part of a series that was created to help you get the practice of corporate blogging built…
by OpenViewMarketing
The Future of B2B Social Media
You may not think many B2B companies are using social media as a marketing tool, seeing as how social media…
by Brennon SlatteryMarketing
Gleaning Vital Lessons from Publishing an E-Book
Every new experience will come with unimagined lessons. You never know how even the most rudimentary task can teach you. While publishing…
by Contributing AuthorMarketing
Why Keyword Generation is Important
This series describes how to identify the best keywords to help your target customers find your company online. The keywords…
by Tien-Anh NguyenMarketing
Combining Podcasting, Marketing and Coffee for Glorious Results
Christopher S. Penn can be considered a pioneer in the podcasting realm. His show, Marketing over Coffee, has achieved widespread…
by Contributing AuthorMarketing
The #1 Question to Ask When Building Customer Engagement
What keeps your customers up at night? That, according to Joe Pulizzi, founder of Junta42 and the Content Marketing Institute,…
by Corey O'Loughlin
Marketing
Sales and Marketing Miscommunication: Butting Heads Over Quality Leads
Too often, sales and marketing butt heads over leads. In this report, learn how you can develop a standard definition of quality leads to get your sales process back on track.
by OpenView