Marketing
Marketing
Black Friday 2009: The Good, The Bad, and The Social Media
Two weeks ago, in my post “Tune-In to Social Holiday Savings,” I discussed the prevalence of retail chains that are currently…
by kelliestaceyMarketing
Will a content marketing strategy work for targeting senior executives?
We have been spending a lot of time recently encouraging our portfolio companies to develop their content marketing strategies. The…
by Scott MaxwellMarketing
Should You Explore User Generated Content?
Should you be trying to develop an approach to user generated content as part of you content marketing strategy? It…
by Scott MaxwellMarketing
B2B marketing using social media
Rick Burnes has a great article on how social media marketing for B2B companies is different than using the typical…
by Scott MaxwellMarketing
Content Marketing Webinar- Joe Pulizzi
Our friend Joe Pulizzi has an upcoming webinar on Content Management Marketing December 16. Joe was the keynote and organizer…
by Scott MaxwellMarketing
Am I maximizing my prospecting effort?
Our labs team was recently focused on one of our sales and marketing support initiatives with a portfolio company. In…
by Brian ZimmermanMarketing
It’s Wednesday, do you know where your favorite Nike spokesperson is?
Yeah, he’s probably in Vegas visiting one of his many sweethearts. Tiger Woods, ugh. I’m disappointed in his judgment… or…
by Peter ZottoMarketing
Content Marketing Playbook… Ideas on how to connect with customers
Last week I blogged about our forum on Content Marketing that we held for the management teams of expansion stage…
by George RobertsMarketing
If it works for Playboy, It works for me.
When I signed on with the Boston venture capital firm OpenView Venture Partners, I happily accepted the title of “Marketing Analyst.” It seemed like…
by kelliestacey