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Marketing

Marketing

Is your startup prepared to handle a crisis? A Three Stage Preparedness Plan

When most people think of the term “crisis communications,” they tend to associate it with a negative situation unfolding within…

by Erin Rohr

Marketing

Real-world Strategies for Strong Sales and Marketing Alignment

“Building a strong and productive partnership between sales and marketing is easy,” said no one ever. In fact, a recent…

by Ashley Murphy

Marketing

Fundamentals of Startup Marketing: How to Punch Above Your Weight Class

Marketing a new software product can be one of the most challenging roles in a SaaS startup—especially when you are…

by Drew Beechler

Marketing

How to Actually Implement Account Based Marketing: Marketing’s Most Buzzed About Technique

If you’ve attended a B2B marketing conference lately or subscribe to any marketing newsletters (like OpenView’s), you know what account-based…

by Ashley Murphy

Marketing

5 Must Try Account-Based Marketing Campaigns

By now, nearly everyone in B2B marketing has heard about account-based marketing. Heck, ABM has practically become synonymous with B2B.…

by Sangram Vajre

Marketing

How Klaviyo Made Partnerships Their Key Driver of Growth

Building a sustainable and healthy customer base through word-of-mouth marketing is in many ways the holy grail – it’s effectively…

by Blake Bartlett

Marketing

5 Metrics B2B Startups Need to Focus on to Scale from 100 to 1,000 Customers

If you managed to land your first 100 customers, congratulations! You’ve already made it further than the majority of startups…

by Steli Efti

Marketing

Building a Funnel Centric Company

No matter what anybody says, the funnel is the backbone of any marketing department, and no matter what, you should…

by Daniel Glickman

Marketing

Introducing The Drift Brand Book: A Guide to Building Your Brand Guidelines

Editor’s Note: The following is a look at the brand guidelines for startup Drift. While their Brand Book is specific…

by Amy Ahrens

Marketing

Beyond the Marketing Hype: How Cogito Delivers Real Value Through AI

Just a few months into 2017, and AI already reigns supreme as the most buzzed about topic in tech. So,…

by Ashley Murphy

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