Marketing
Marketing
Why I Unfollowed 31,000 People on Twitter
When you spend seven years building something, the last thing you want to do is tear it down. Which is…
by Kyle Lacy Marketing
4 Steps to a Scalable Content Marketing Operation
If you’ve tried to build and manage a content marketing operation, you know how challenging all the moving parts and…
by Jonathan Crowe Marketing
The Problem with Marketing Analytics (and Why Traditional Tools Aren’t the Answer)
Even the savviest marketers have difficulty gaining visibility into the complete buyer’s journey. That's where today's marketing analytics tools fall short.
by Nadim Hossain Marketing
24 Stats & Opinions on Digital Marketing Trends for 2015
The Adobe and eConsultancy teams always manage to produce extremely thought provoking research that helps me define the focus of…
by Kyle Lacy Marketing
SaaS Pricing Page: A Foolproof Trick for Increasing Revenue
Your SaaS pricing page contains an incredible amount of data and all of it is hugely important. There’s no shortcut…
by jminton Marketing
The Next Evolution of B2B Content: Welcome to the New OpenView Labs
In 2007 we launched the OpenView Labs website that would serve as a portal for actionable tips, ideas, and insight…
by Rebecca ChurtMarketing
3 Crucial Questions to Answer Before Running Your Next Marketing Campaign
Sick of not knowing how (or if) your marketing programs are driving sales? SaaS marketing advisor Shawn Herring shares a simple framework to help you determine ahead of time which initiatives will make the right impact.
by Shawn Herring Marketing
3 Qualities of the Best Modern CMOs
With technology and analytics firmly woven into B2B marketing, former Brightcove CMO Jeff Whatcott reveals the traits he believes modern CMOs must have to succeed.
by Jeff WhatcottMarketing
How To Prove the Importance of Marketing To Your CEO
A recent survey shows that 80% of CEOs have questions about the importance of marketing.
by jminton Marketing
B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users
If you're trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here's a step-by-step example to help get you started.
by Brandon Hickie