Marketing
Marketing
How to Conduct Win/Loss Analysis to Drive Strategic Growth (Part II)
In her previous post, marketing strategist Sue Duris tackled how to conduct the pre-interview and interview phases of a Win/Loss Analysis. In this post, she explains what to do once you have your data.
by Sue Duris Marketing
Increase Conversion with Basic Psychological Principles
You’ll do anything to increase conversion, so why not look at some angles you might not have considered yet.
by jminton Marketing
Understanding the Benefits of Content Engineering
Creating a content engineering system will help you get the most bang for your content buck.
by jminton Marketing
5 Questions Every Marketer Should Ask Themselves
Marketers: your to-do list may be filled to the brim, but sometimes it's best to stand back and take a look at your hard work. In this post, OpenView's Morgan Burke shares the five most important marketing questions you should be asking yourself.
by Morgan Burke Marketing
Marketers: Stop Chasing Perfection and Just Ship It
The concept of minimum viable product isn't just for software developers. OpenView's Devon McDonald explains how marketers can benefit from a "just ship it" mentality.
by OpenView Marketing
Marketers: Sorry, But Your Opinions Don’t Matter Anymore
If Don Draper were still in the marketing game, he'd be trusting data more than his gut.
by Jonathan Crowe Marketing
How to Pitch Guest Blog Posts: The Do’s and Don’ts
Getting featured in a top-tier publication can help build your brand, generate quality back-links, and win you more customers. But it's often easier said than done. Here are a few key do's and don'ts for getting editors to actually respond.
by Morgan Burke Marketing
3 Things Sales Reps Wish Marketers Would Stop Doing Now
Sales vs. marketing — it's the longest established rivalry in B2B. But according to these sales reps, all could be resolved if marketers would simply stop doing three things that drive them crazy.
by CeCe Bazar Marketing
What Happens When a Marketing Department Adopts Scrum
Recently, I had the opportunity to catch up with Richard Delahaye, the Director of Digital Marketing at Intronis at the Boston Agile Marketing Meetup.…
by OpenView Marketing
How to Conduct Win/Loss Analysis to Drive Strategic Growth
Conducting win/loss analysis is one of the most cost-effective ways of generating the insights you need to increase revenue and grow your business. So why aren't you doing it? Marketing strategist Sue Duris walks you through the process.
by Sue Duris