Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.
Trying to combine marketing and product teams comes with several challenges. Here are some strategies to align your product and marketing departments.
OV’s Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.
Copywriting is considered an essential skill for any founder. Learn how to successfully write copy that’ll attract and convert your customers.
Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.