Marketing
Marketing
Meet Leela Srinivasan, CMO at SurveyMonkey
Leela tells us all about Weird Al, Dr. Who, and the most underrated attribute of a leader.
by Casey Renner Marketing
How Marketing Leaders Are Preparing for the Post-COVID Consumer
The success of our businesses will largely be determined by our ability to let go of old assumptions and habits, many of which have served us well, and create the dynamic conditions that allow us to speak to our customers in ways that are personal and important to them.
by Brandon Beatty Marketing
What Product-Led Storytelling Is And How It Drives User Acquisition
We're diving deep into what product-led storytelling is and how to leverage it for growth.
by Victor Eduoh Marketing
21 Ways to Market for Growth in This Recession
With examples from Toast, Mailchimp, Peloton and more.
by Louis Gudema Marketing
Notion’s Marketing Secrets for Small Teams with Big Dreams
We talked to Camille Ricketts to learn how Notion uses the power of being human to win (and keep!) loyal customers, how and why they founded a thriving user community, and lots more.
by Ariel Winton Marketing
SurveyMonkey’s CMO On Making Marketing More Human
B2B software users and buyers are just consumers who are at work. Same people, different context. There’s no need to treat them differently.
by Ariel Winton Marketing
The Type of Content to Produce at Every Lifecycle Stage (Part 3)
Spoiler alert: Everything you do must be scalable and repeatable.
by Georgios Chasiotis Marketing
10 Critical Brand Marketing KPIs You Should Be Measuring in 2020
When it comes to creating new marketing campaigns for your brand, data is king. Using a data-driven strategy ensures that…
by Kevin Payne Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part Two)
Learn about the content you should be creating once your company has product-market fit.
by Georgios Chasiotis