Marketing

Marketing
7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise

Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.

by Ed Marsh
Marketing
Brand as a Differentiator: How to Build a Software Brand from Scratch

Building and distributing new software products has never been easier, which means it’s hard for your brand to stand out. Learn how to build your brand from scratch to get a leg up on the competition.

by Veronica Gage
Marketing
Don’t Just Follow the Buyer’s Journey, Enable the Buyer.
We are often rushing to build out a buyer’s journey, identify the personas and then map content along the journey....
by Ali Din
Marketing
How SaaS Companies Can Implement Multi-Channel Strategies

Most SaaS leaders know that sticking to one channel hinders your outreach to potential customers. Learn how to successfully implement a multi-channel marketing approach.

by Rodney Laws
Marketing
Using ABM to Maximize Sales with Current Customers

Oftentimes we’re so caught up with acquiring new customers that we completely forget about strengthening relationships with current customers. ABM can help.

by Wolfram Van Wezel
Marketing
How Community Content Is Driving Marketing in the SaaS Ecosystem

Community content isn’t just the content that your community contributes – it’s content produced by people who actually use your service, and ideally those who are quite invested in it. Learn how to invest in it here.

by Rodney Laws
Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO

It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.

by Jeff Weiser
Marketing
Going Beyond Sales and Marketing Alignment: The Key to True ABM Success

We hear about the importance of sales and marketing alignment constantly, but has it really improved? Here’s how ABM can help.

by Brandon Redlinger
Marketing
Summer Slump Series: Resources to Thrive in Marketing

Welcome to our Summer Slump Series! We’re arming your marketing team with top content to help them power through the slower summer months.

by Bayley Dietz