Marketing
Marketing
5 Market Research Challenges (And How to Solve Them)
Conducting buyer insights research can be overwhelming. From planning to the actual studies, there are a lot of responsibilities and hurdles to manage. Here are a few of the most common market research challenges that companies face, as well as some of the simplest solutions to get everyone up and running.
by Tien-Anh Nguyen Marketing
A 5 Step Plan for Developing a Video Content Strategy
Developing a video content strategy should no longer be considered a luxury. Apply these tips and connect with consumers like never before
by jminton Marketing
10 Most Popular Marketing Insights from 2013
When it comes to marketing, change is the name of the game. From content marketing to automation, learn more about the latest tactics and trends that had the biggest impact on the past year.
by Jonathan Crowe Marketing
Tactics for Improving Your Unsubscribe Rate
You only get one chance to make a first impression, and the emails you send during the first 30 days will either hook users or have them heading for the door. Learn how to improve your unsubscribe rate.
by jminton Marketing
How to Screen B2B Prospects Automatically Using a Web Spider
Here at OpenView, we understand how important qualifying prospects is to scaling success for our portfolio companies. In this post, we've outlined how to screen prospects automatically using a web spider, from defining the right customers to optimizing your web spider and algorithm.
by Nick Petri Marketing
10 Keys for Compelling Landing Page Design
Hook, line, and sinker doesn’t work without the hook, so when you’re fishing for conversions, you’ve got to nail landing page design.
by jminton Marketing
Striking the Right Balance Between Lead Quality vs Quantity
Caught in a struggle of lead quality vs quantity? Intronis CMO Aaron Dun shares three ways to strike a balance and boost both.
by Aaron Dun Marketing
7 Big Benefits of Buyer Insights Research
Ready to open the door to a wealth of information about your customers that can vastly improve your go-to-market activities? Here are 7 reasons why your company needs to start conducting buyer insights research now.
by Tien-Anh Nguyen Marketing
4 Tips for Engaging Your Co-workers in Content Marketing
One of the best things you can do to create a great content marketing program is to get your co-workers…
by Kevin Cain