Marketing
Marketing
How to Turn Your Marketing into a Revenue-Driving Machine
Today's technology makes it easier for CEOs and CMOs to leverage marketing to drive revenue, but are you taking full advantage? Nadim Hossain, CEO and founder of BrightFunnel, explains how you can boost performance by shifting your mindset.
by Nadim Hossain Marketing
Beyond the Hype: The Science of Growth Hacking
By this point, you’ve probably heard of growth hacking, but do you really understand what it is? Growth Hacker TV founder Bronson Taylor looks beyond the hype to explain what startups can learn from some of the world’s best growth hackers.
by Bronson Taylor Marketing
Customer Optimization: The Only Metric You Need to Be Tracking
Need to know whether or not your efforts are having their desired impact? Then you need to be focusing in on your customer optimization.
by jminton Marketing
Google Not Provided Got You Down? Well, It’s Time to Take Power Into Your Own Hands
If you’re sitting around looking at increasing Google Not Provided pages, the worst thing you can do is simply hold out hope that things will eventually work out.
by jminton Marketing
The Be-All, End-All Guide to Building Online Communities
Are you lost at sea when it comes to building online communities? Let this brand new eBook be your beacon in the night.
by jminton Marketing
The Art of Building and Nurturing an Online Community
If you want to build an online community, you're going to need to do more than share a few tweets or create a blog. Mackenzie Fogelson explains why engaged communities are creations of both on and offline efforts.
by Mackenzie Fogelson Marketing
4 SaaS Customer Acquisition Best Practices
Your product is ready for prime time — but is your sales model scalable and sound? Matrix Partners' David Skok shares four SaaS customer acquisition best practices to ensure your approach isn't actually a disservice to your bottom line.
by David Skok Marketing
Best Practices Marketers Can Still Learn from Direct Mail
Think direct mail is obsolete? Think again. Discover why Kelsey Galarza, Director of Strategic Marketing for Kareo, believes dusting off direct mail can make you a better marketer.
by Kelsey Galarza Marketing
5 Steps to Building a Customer Journey Map
Salespeople and marketers need to face it — the path to purchase is seldom a straight line. Antje Helfrich and Marc Steiner of Lenati breakdown the process of building a customer journey map to help you better understand your customers and optimize their experience with your brand.
by Antje Helfrich and Marc Steiner Marketing
Is Your Messaging Really Hitting Home with Ideal Prospects?
You know exactly who should be using your product. But is it clear to your ideal prospects that you're speaking directly to them? Customer acquisition strategist Lincoln Murphy shares three steps to sharpen your messaging.
by Lincoln Murphy