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Marketing

Social Media Manager: 7 Hiring Mistakes Companies Make

Before bringing a social media manager on board, make sure you get it right by avoiding these common mistakes.

by mkolodziej

Marketing

Keys to Managing Your New Lead Qualification Team

Turning a new lead qualification team into a well-oiled machine takes time, but focusing on these key elements will ensure it's time well-spent and that a stronger, more productive sales pipeline is the result.

by OpenView

Marketing

Social PR Guides for Getting Your Brand on More Minds

Get the scoop on social PR with seven guides from across the web that keep more consumers and journalists interested in your brand's story.

by mkolodziej

Marketing

The Importance of Creating Content Personas

Developing a deep understanding of your audience allows you to create content personas that take the guesswork out of your…

by Rob Yoegel

Marketing

Steps to Launching a Lead Qualification Team

Is 2013 the year you bolster your pipeline with a lead qualification team? Here are the tips you need to ensure you're fully prepared and that your launch goes off without a hitch.

by OpenView

Marketing

Video Marketing Tools and Guide for Repurposing Your Content

Leverage your existing content for video marketing with this guide and three free tools.

by mkolodziej

Marketing

Landing Page Optimization Tools: Free Help for More Conversions

Get free tools to aid in all aspects of landing page optimization.

by mkolodziej

Marketing

You Don’t Create Your Value Proposition, You Discover It

B2B marketing expert and best-selling author Brian Carroll breaks down the keys to establishing an effective value proposition and driving more sales.

by Brian Carroll

Marketing

Online Marketing Tips: Get Funny and Get Noticed

Read why adding some humor to your content and messaging may be one of the best online marketing tips you'll ever receive.

by mkolodziej

Marketing

Content Marketing Basics: 10 Lessons from Joe Pulizzi, Part II

Content Marketing Institute founder Joe Pulizzi breaks down the content marketing basics and offers 10 lessons for engaging your prospects and converting more leads.

by Joe Pulizzi

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