Marketing
Marketing
Buyer Persona Framework: What Is Its Purpose in a B2B Environment?
Editor’s note: this blog post is the first of a three-part series on utilizing buyer persona frameworks in a B2B…
by Brandon Hickie
Marketing
Email Marketing Tactics: Do Your Messages Measure Up?
Exploring the evolution of email marketing tactics, here are three best practices that marketers can implement to stand out in increasingly discerning inboxes.
by Tien-Anh NguyenMarketing
Marketing Budget: 3 Ways to Blow It
Avoid these three ways to chew through your marketing budget quickly and get little in return.
by mkolodziejMarketing
Twitter Header: 4 Tips to Make Your Company’s Pop
Learn the best ways to take advantage of the new Twitter header real estate to turn some digital heads.
by mkolodziejMarketing
B2B Marketing Tactics: Ensuring Your E-mail Messages Measure Up
Among the many B2B marketing tactics that companies have at their disposal, e-mail is one of the most useful. Valued…
by Tien-Anh NguyenMarketing
Grow Your Content Resources with an Open Door Policy
Expand your company's content resources by bringing in more than just the marketing department.
by mkolodziejMarketing
4 Insights for Your Content Marketing Strategy
Jumpstart your content marketing strategy with insights and tips from a pair of leaders in the field.
by mkolodziejMarketing
B2B Social Media: Are Salespeople Obsolete?
Has the emergence of B2B social media rendered sales obsolete? Read how the new reality affects your customer acquisition.
by mkolodziejMarketing
14 Tips for Influencer Marketing: The New Celebrity Endorsement
Learn how to jumpstart your influencer marketing with 14 tips for identifying the big names and getting them to come on board.
by OpenView