Marketing
Marketing
Your Move: Bunchball Hopes to Take Gamification to the Next Level
As the buzz around gamification builds, a new series of apps aims to take the customer engagement marketing trend to the next level.
by Contributing Author
Marketing
The Most Creative B2B Marketing Tactics Online
Gone are the days when building a simple website and utilizing a couple of basic online B2B marketing tactics constituted…
by Brian ZimmermanMarketing
How to Build Online Influence: Website Strategies from the 5 Most Influential Venture Capital Firms Online
Looking to build your online influence? Here are examples of innovative website strategies you can pick up from the five most influential VC firms online.
by Brandon HickieMarketing
It’s Not About the Content: The True Goal of Strategic Content Marketing
The goal of strategic content marketing isn't to produce and post content, it's to identify, qualify, segment, score, and, ultimately, close leads.
by Contributing AuthorMarketing
Amazing Infographic Design in 10 Steps
Your company's information can be useful -- even beautiful -- but only when it's presented well. Here are 10 steps to effective infographic design.
by Contributing Author Marketing
iPad Marketing Strategy: Why Competitive Advantages Should Steer Strategy
Marketing strategy success is the result of being able to pinpoint your company’s competitive advantages in a given market and…
by Brandon HickieMarketing
4 Questions to Determine What Content Marketing Tools Are Right for You
Great content marketers live by their tools. Here are four questions to ask to determine the best ones for you and your content marketing strategy.
by Contributing AuthorMarketing
Why Sales and Marketing Alignment Is Key for B2B Companies
Today's prospects expect smooth transitions throughout the entire buying process. For B2B companies that means establishing sales and marketing alignment.
by Stephanie TiltonMarketing
Who Should You Really Be Targeting with Your Influencer Marketing?
A recent study indicates influencer marketing may be better focused on targeting customer communities rather than widely followed individual influencers.
by Contributing Author