Labcast: Influencing Analysts in the Tech Industry

In this week’s Labcast, Richard Stiennon, author of ​UP and to the RIGHT: Strategy and Tactics of Analyst Influence, discusses the crucial role that analysts play in the tech industry.

by Richard Stiennon
Labcast: Content Marketing for Lead Generation. The Secrets to Creating Content that Drives Sales

In this week’s Labcast, Rex Hammock, founder and CEO of content marketing and media company Hammock, Inc., discusses the role of content marketing in lead generation, the most effective types of content to turn market targets into leads, and why content is not, in fact, king.

by Rex Hammock
Labcast: Utilizing Social Media as a B2B Marketing Tactic

In this week’s Labcast, OpenView’s Amanda Maksymiw shares techniques for implementing social media as a B2B online marketing tactic.

by Amanda Maksymiw
HR & People
Labcast: Best Practices for Hiring Sales Reps at Startups and Expansion-stage Companies

In this week’s Labcast, S. Anthony Iannarino shares some best practices for hiring sales reps at startups and expansion-stage companies.

by Anthony Iannarino
HR & People
Labcast: Cloud Adoption Challenges and Opportunities

In this week’s Labcast, Justin Pirie, Cloud Strategist at Mimecast, sits down with OpenView to discuss cloud adoption challenges and opportunities.

by Justin Pirie