Product-Led Growth
Product-Led Growth
Annie Pearl (Calendly): Avoiding Pitfalls When Expanding Your Company’s Market
At a certain point, any successful product-led growth (PLG) business will need to embrace the enterprise. Eventually, breaking into the…
by Scott Wilson Product-Led Growth
Your Guide to PLG Benchmarks
We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities,…
by Kyle Poyar Product-Led Growth
After You Announce: How to Win With Usage-Based Pricing
Usage-based pricing (UBP) is about change. Once you have launched your pricing model, a lot will change, including the initial…
by Steven Forth Product-Led Growth
Metrics, Steady Growth, What’s Next for PLG: Product Benchmarks 2022
We are back with our third annual Product Benchmarks report. I found OpenView because of its annual SaaS Benchmarks report.…
by Sam Richard Product-Led Growth
The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market
This blog post was originally published in January 2022 and updated in June 2022 with new data. Product-led growth (PLG)…
by Sam Richard Product-Led Growth
3 Security Considerations for the Age of Connected Work
At OpenView, we recently shared our vision on the next era of product-led growth. We’re calling it the Age of…
by Kaitlyn Henry Product-Led Growth
How to Announce: Crafting the Right Message for a Usage-Based Pricing Launch
This is the second in a three-part blog series on launching usage-based pricing. Check back in the coming weeks for…
by Steven Forth Product-Led Growth
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t…
by Casey Renner Product-Led Growth
A New Era for PLG: Introducing the Age of Connected Work
OpenView first coined the term product-led growth (PLG) in 2016. In those six years, PLG has transformed into one of…
by Kyle Poyar