Product
Product
What Makes Good Website Navigation Design?
User experience expert Kyrie Robinson of Silicon Valley Product Group breaks down why umbrella structure and nexus structure are crucial elements to executing superlative website navigation design.
by Kyrie RobinsonProduct
4 Steps to Launching a Successful Free Trial
Want customers to fall in love with your product during your the free trial? SaaS marketing strategist Peter Cohen encourages you to consider the full picture and follow these four steps.
by Peter Cohen
Product
User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect
Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView's latest report reveals three user adoption techniques that yield big results.
by Tien-Anh Nguyen Product
Are You Sure Your Buyer Is Your End User?
User experience design expert Kyrie Robinson shares how she discovered first-hand that buyers and users are not always one in the same, and why it is important to develop personas for each.
by Kyrie RobinsonProduct
SaaS Marketing: Product Demo or Free Trial?
It’s not necessarily free trial or bust. There is more than one way to prove the effectiveness of your product.…
by Peter CohenProduct
10 Ways to Turn Project Management Mistakes to Your Advantage
Read ten ways to avoid the blame game and turn project management mistakes into opportunities to move forward.
by mkolodziejProduct
How Long Should Your Product Free Trial Last?
What’s the magic number? Uncover what the length of your product free trial should be. When it comes to determining…
by Peter CohenProduct
Project Management Success: Learn from Minecraft
Learn five truths about project management success from the unlikeliest of sources: Minecraft.
by mkolodziejProduct
Should You Outsource UX Design or Keep it In-House?
User Experience expert Kyrie Robinson breaks down the perks and perils of outsourcing UX design. Whether you’re just getting your…
by Kyrie Robinson