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Startup Strategy

Startup Strategy

Product Positioning: How Should a SAAS CEO Evaluate his Product Marketing Manager?

One of the business growth strategies for creating competitive advantage through product positioning is to make sure you hire the…

by Faria Rahman

Startup Strategy

Q&A with Chad Levitt, Sales Strategy Expert

I recently reached out to Chad Levitt, author of the New Sales Economy blog. The blog focuses on how sales…

by OpenView

Startup Strategy

ZAP–Lightning Strikes More Visible as the Larger Clouds Form!

The cloud compute platforms have been rubbing against each other for several years. Presently, the clouds are forming quicker and…

by Scott Maxwell

Startup Strategy

Provisioning Mobile and Cloud Resources

Two weeks ago I listed a number of issues facing technical IT support departments as it relates to the technology trends in cloud…

by Igor Altman

Startup Strategy

Identity Management for the Cloud

Last week, I listed several areas in which the adoption of cloud computing and mobile technologies can create new opportunities for…

by Igor Altman

Startup Strategy

Do More Faster!

I was excited to get my copy of Brad and David’s book (via Amazon) last week. I served with Brad…

by Scott Maxwell

Startup Strategy

Your SAAS Metrics are on One Sheet of Paper–What are You Going to Do About it?

Joel York has compiled the most important SAAS metrics on one sheet of paper (if you print double-sided). Joel also really…

by Scott Maxwell

Startup Strategy

The SAAS Sales Cycle is Lengthening–what you can do now!

When the Gartner ITxpo starts highlighting a product market topic, it is a good indication that the topic is going…

by Scott Maxwell

Startup Strategy

How To Get Acquired Not Sold

In follow up to my recent post, Are you ready to be acquired? I thought I’d share with you some…

by Firas Raouf

Startup Strategy

Lead Generation Strategies: Make it SNAPpy!

A lead generation strategy to remember: you’ve got limited time to make an impact with crazy-busy prospects. Yesterday I attended…

by OpenView

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