Startup Strategy
Startup Strategy
Scrum: Even Better than Getting Slapped
Very few people in the world, I’m quite certain, can truthfully describe themselves as productive. The internet has opened the…
by Nick PetriStartup Strategy
Startup Fundraising Guide: Be Ready for the Big Leagues
Want to know exactly what to look for in investors? Read the definitive guide on startup fundraising from an entrepreneur who's been to the rodeo a few times before.
by mkolodziej Startup Strategy
3 SEO Expert Blogs You Should Be Reading Right Now
SEO shouldn't be mysterious or intimidating. These SEO expert blogs provide terrific -- and easy -- access points to detailed as well as big picture advice.
by Jonathan Crowe Startup Strategy
You Might Want to Check On that Candidate in Your Lobby: How to Create a Positive Candidate Experience
If candidates are walking out your door thinking anything other than, “Wow, that would be a great place to work,” you're doing something wrong. Time to work on your candidate experience.
by Lindsey GurianStartup Strategy
IPO Strategy: 3 Tips for Getting It Right
Learn what to focus on for your IPO strategy: pricing, profitability, and market.
by mkolodziej Startup Strategy
6 Ways to Promote Content Using Outbound Communication Channels
So you've just completed a new eBook or white paper. Now what? If you want people to read your content, you'd better promote the hell out of it. Find out how to use outbound communication channels like influencer marketing and PR to ensure it gets in front of your target audience.
by Kevin Cain Startup Strategy
Product Pricing Strategy on the Web
If you're selling a product online, your website should be a major source of sales. Many companies with well designed websites have a clear product pricing strategy that is openly shared on a pricing page. It may seam reckless to openly publish pricing structure like this, but you may find that it's quite beneficial.
by Kevin Leary Startup Strategy
Are Passive Candidates a Myth?
Passive candidates represent the holy grail of recruiting, but as appealing as they are in theory, do they actually exist?
by Meghan Maher Startup Strategy
The Relentless Pursuit of Perfection: The Lexus Brand Strategy
Before Toyota launched the Lexus brand in 1989 few believed the automaker could gain in foothold in the largest and most competitive luxury car market in the world. To do so would take a keen understanding of the market and a relentless pursuit of perfection.
by Sudip Verma