Startup Strategy
Startup Strategy
Using Leads and Contacts in Salesforce.com
Many users in B2B sales environments struggle with the concept of distinguishing leads and contacts in salesforce.com.
by Ori YankelevStartup Strategy
Search Marketing Guidelines
To be completed by the managing editor Use GA to identify popular, quality content that received a spike of traffic…
by Kevin LearyStartup Strategy
IPOops: 3 IPO Lessons Kayak Should Take from Facebook
What IPO lessons can Kayak learn from Facebook's infamous flame-out in order to avoid the same over-hyped fate?
by Contributing AuthorStartup Strategy
5 Things to Remember When Naming Your Startup
A great startup by any other name would be just as successful, right? Well, no. These five tips will help you land on a name that fits and sticks.
by Contributing AuthorStartup Strategy
Building an All-Star Expansion-Stage Team
Imagine if you were able to build your own all-star lineup for your startup or expansion-stage team? Actually, that's exactly what you should be doing.
by Scott Maxwell Startup Strategy
Lost Customer Research: 5 Facts to Consider Before Launching Initiative
Last week, I wrote a blog post on what lost customer research is, why it is a useful market research…
by Brandon Hickie Startup Strategy
3 Creative Marketing Promotions for B2B Companies
These three creative marketing promotions will help you turn tire-kicking website visitors into customers.
by Amanda Maksymiw Startup Strategy
Leads vs. Contacts in Salesforce.com
In my previous post on Using Leads and Contacts in Salesforce.com I gave a somewhat simplistic explanation of the distinction between…
by Ori YankelevStartup Strategy
Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson, and Disney
The best startup tips may be the ones gained first-hand. For many entrepreneurs, time in college might be better spent starting, running, failing, and striving at their own companies.
by John Greathouse