How Often Should You Be Coaching Lead Generation Reps?

When it comes to coaching lead generation reps, it turns out there IS a magic number.

It goes without saying, but everyone on your team is busy with their day-to-day duties, yourself included. But even though it’s all too easy for something to push coaching sessions to the side, it’s in no one’s interest to let that happen. Since it’s always easier to accomplish a goal when you know what you’re shooting for, Steve Richard, co-founder of Vorsight, is here to divulge exactly how much time you should be dedicating to coaching lead generation reps each month.

Reps who receive consistent coaching often reach 107% of their quotas, versus 90% for those whose training is sporadic, says Richard. By keeping training sessions on the schedule and getting into a rhythm of consistency, you’ll find that coaching becomes second nature, like brushing your teeth. Watch the video to learn just how much time you should be spending per rep, per month.

Photo by See-ming Lee

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