Top 12 B2B Sales Tools You’ll Need for 2015

In the spirit of giving, we asked some of the top B2B sales experts online to share their favorite sales tools they wouldn’t be without heading into the new year. The result is a hand-picked list of game-changing tools that can help you and your team crush your quota in 2015. Have a great tool that isn’t on this list? Let us know in the comments below.

Favorite tool: LinkedIn Sales Navigator

Greg Alexander, Sales Benchmark Index, @gregalexander
Why he uses it: Generating appointments with decision makers inside of targeted accounts is very hard to do. LinkedIn Sales Navigator is a great tool to help.

Favorite tool: Decisionlink

Dave BrockPartners in EXCELLENCE, @davidabrock
Why he uses it: Decisionlink is about articulating, quantifying, and developing your specific value from the very first sales call through the entire sales process.  It goes far beyond the classic ROI calculator and helps the sales person conduct role-specific, collaborative conversations about what value (expressed in financial terms) the customer should expect from the solution. It makes Challenger and Provocative Selling real, makes it fact and data-based. I’ll stop here — it has so much to offer, every sales person should be using it.

Favorite tool: Accompani

Dave BrockPartners in EXCELLENCE, @davidabrock
Why he uses it: Accompani will turn the world of relationship management tools on it’s head. It is a completely new way of looking at and maximizing the value you create with your customers and the relationships you have with them. It is scheduled for launch in the next couple of months, and it will be a tool that sales people and business professionals will be clamoring for.

Favorite tool: LinkedIn Publishing

Lori RichardsonScore More Sales, @scoremoresales
LinkedIn Publishing
Why she uses it: You have to understand that you are part publisher. You need to promote your expertise and to stand out in a sea of noise.

Favorite tool: TimeTrade

Miles Austin, Fill the Funnel, @milesaustin
Why he uses it: So those who want to schedule with me can do so without friction or delay.

Favorite tool: A large analog clock above my computer

Jeff Hoffman, MJ Hoffman Associates, @mjhoffman
Why he uses it: Every great rep needs to command time and know exactly how long 5, 10, 15 minutes truly is.

Favorite tool: Evernote

Mark HunterThe Sales Hunter, @thesaleshunter
Why he uses it: Without a doubt, it’s the best tool for keeping all different types of notes.

Favorite tool: Contactually

Anthony Iannarino, The Sales Blog, @iannarino
Why he uses it: There is nothing more valuable to a salesperson than relationships, and Contactually does the work of reminding you which relationships you need to follow up with and when. Each day, it emails you a reminder of ten contacts you need to communicate with based on the information you provided. You want to focus on the relationship, and offloading the tracking makes it easier and more efficient to do so.

Favorite tool: AntiSocial or Cold Turkey

Jill Konrath, Author of Agile Selling, @jillkonrath
Why she uses them: They block online distractions so you can get more and better work done in less time.

Favorite tool: SalesLoft

Steve RichardVorsight, @srichardv
Why he uses it: For automating purpose-built prospect lists.

Favorite tool: Carburetor

Aaron Ross, Author of Predictable Revenue, @motoceo
Why he uses it: It’s for sales execs rather than salespeople, but it helps companies automate the Predictable Revenue process.

Favorite tool: The telephone

Mike WeinbergThe New Sales Coach, @mike_weinberg
Phones & Phones
Why he uses it: It’s been around for a long time and is often ignored, maligned, or abused. But when put in the hands of proficient sales hunters, it’s still an incredibly effective way to deliver your message, secure a desired meeting or move an opportunity along.

Bonus: List of Top Selling Tools of 2015

Nancy NardinSmart Selling Tools, @sellingtools
Why you should check it out: I don’t have one favorite, I have 49 and I’ve compiled them into a handy guide called the Top Selling Tools of 2015.


Devon McDonald is a Partner at OpenView, where she sits on the firm’s investment committee and oversees OpenView’s Growth team, a group of Research, Sales and Marketing Strategists responsible for helping its portfolio companies acquire more customers and scale at an accelerated rate.
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