Sales

Why Coaching is So Essential to Outbound Lead Generation

October 21, 2013

Your young reps are chomping at the bit to get ahead, so make sure to take advantage of that drive by enhancing your lead generation coaching.

Even though your lead generation reps have more conversations with clients and prospects than anyone else in your organization, they tend to be overlooked. But the often thankless job is likely to attract eager young talent, who are extremely excited to grow their careers. In order to do so, however, they realize they need mentorship, which is why Steve Richard, co-founder of Vorsight, says lead generation coaching is so important not only to them, but to your business.

The problem most companies encounter with lead generation coaching, says Richard, is that they’re not really sure where to start. Watch the video to learn why millennials are especially likely to actively seek opportunities to interact with senior execs and how coaching them isn’t unlike coaching athletes.

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Take the Next Step: Download the Free eBook

One of the greatest challenges that most B2B companies face, particularly those lacking the brand recognition and market traction of their biggest competitors, is figuring out how to drive high-quality leads.

Get More Customers coverGet More Customers! How to Build an Outbound B2B Lead Generation Team that Drives Sales provides a detailed overview of B2B lead generation and how to create an effective B2B lead generation machine.

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  • Understand what outbound lead generation is and why it’s important
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  • Explore the various technologies available to sales managers and how to utilize them effectively to manage the outbound lead generation process

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Photo by: Jim Larrison

Co-Founder

<strong>Steve Richard</strong> is Co-Founder of Vorsight, the <a href="http://www.vorsight.com/news-company">Sales Training Provider of the Year three years in a row</a>, according to the <a href="http://www.aa-isp.org/serviceDirectory.php?url=category2">AA-ISP</a>. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, CNN/Money, and is a CNBC guest contributor. Outside of work, Steve volunteers for Columbia Lighthouse for the Blind and enjoys diving, skiing, running, and spending time with his growing family.