Over the past few years, the term “Growth” has been one of the most frequently used buzzwords in the SaaS...
The next evolution of software go-to-market is product led growth (PLG). PLG all-stars like Slack, Dropbox and Datadog all leverage...
Editor's Note: This post was originally published in 2017 and updated February 2019. Funnel conversion is fundamental for SaaS growth....
Slack is a company that needs no introduction. They went from zero to a valuation of $7 billion in only...
User activation is a critical step in the user journey. Without it, trial users fail to become customers. But, even...
2018 felt like the year of podcasts. Almost four seasons of BUILD later, I find myself reflecting on the diverse...
It’s a well-known story in the SaaS world - Dropbox reaching $1 billion in revenue in only ten years. But...
There is no doubt about it, product led growth (PLG) is transforming the world of SaaS. Here at OpenView we...
Product led companies flip the script on every aspect of their business. They break the mold when it comes to...