Amanda Maksymiw kicks off a new multi-week series from OpenView on how to effectively leverage social media for your B2B Business.
The top venture capitalists are personal branding machines. Here are some of the best practices you can learn from them to elevate your own personal brand.
Think about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.
A Q&A with influencer marketing enthusiast Amanda Maksymiw, in which she discusses what makes influencer marketing so successful, some impediments to influencer marketing’s success, and a word or two about algorithmic sites that measure your company’s “influence.”
OpenView brought together six leading marketing experts for a roundtable discussion about Pinterest and its short- and long-term potential, as well as whether B2B marketers should be using it and, if so, what exactly they should be doing on it.
“If you build it, they will come” does not apply to your next event. Here’s how to promote your event within your social networks and leverage the reach of your influencers to boost participation.
Just when you thought you were on top of your company’s social media presence, Facebook announces a new layout for brand pages. Now what?!
Rumors of social media’s demise (at the hands of content marketing) have been greatly exaggerated.