Brandon Hickie
Marketing Manager, Pricing Strategy
Startup Strategy
Market Research Interview Script Writing Tips
[caption id="attachment_14942" align="alignright" width="244" caption="Image Credit: {link:http://www.cartoonstock.com/directory/s/street_surveys.asp}Cartoon Stock{/link}"][/caption] From time to time on this blog, I write market researcher how...
by Brandon Hickie
Startup Strategy
Market Research Interview Questions: Choosing the Right Style
[caption id="attachment_14966" align="alignright" width="300" caption="image provided by: {link:http://www.writeawriting.com/academic-writing/research-design/}Writeawriting.com{/link}"][/caption] Last week, I wrote a blog post on 6 tips for writing...
by Brandon Hickie
Startup Strategy
Customer Experience Management: Learning from United’s Mistakes
[caption id="attachment_14630" align="alignright" width="225" caption="United's Only Customer Communication"][/caption] "I am sorry for making you miss your flight sir, but you...
by Brandon Hickie
Product
Learning from Amazon's Kindle Fire Release Strategy

What lessons can startup companies take away from the Kindle Fire release and product launch?

by Brandon Hickie
Startup Strategy
Is Your Company’s Compensation Strategy In Line with Its Corporate Goals?
[caption id="attachment_13190" align="alignright" width="300" caption="Image provided by: {link:http://http://renovacorp.com/compete-to-win-align-your-culture-to-your-strategy/}renovacorp.com{/link}"][/caption] Is your company struggling to retain key staff members? Is this hurting...
by Brandon Hickie
Startup Strategy
Why Bad Data Management Practices Will Drive Your Team Crazy
[caption id="attachment_12582" align="alignright" width="300" caption="Image provided by: {link:http://donphinney.blogspot.com/}donphinney.blogspot.com{/link}"][/caption] There is nothing more frustrating to teammates, a team lead or a...
by Brandon Hickie
HR & Leadership
Is Your Company Socially Responsible?

It’s never too late for companies to become better community citizens.

by Brandon Hickie
Startup Strategy
Marketing Channel Research: How to Design a Prioritization Scheme?
[caption id="attachment_12065" align="alignright" width="209" caption="Image Credit: {link:http://www.quantumwhisper.com/product-management-tidbits/bid/22177/High-Medium-Low-Don-t-Work-for-Agile}quantumwhisper.com{/link}"][/caption] What prioritization factors really matter when identifying which marketing channel types to utilize...
by Brandon Hickie
Startup Strategy
Corporate Social Responsibility: Is Your Company a Good Corporate Citizen?
Corporate social responsibility is a big buzzword in business today with lots of companies claiming that they are great community...
by Brandon Hickie