Brandon Hickie
Marketing Manager, Pricing Strategy
Startup Strategy
Event Marketing Planning Tips: How to Choose the Best Events?
[caption id="attachment_9296" align="alignright" width="300" caption="Image provided by: {link:http://tmgexhibits.com/}tmgexhibits.com{/link}"][/caption] Trying to identify which events to get involved with and/or sponsor can...
by Brandon Hickie
Marketing
Event Marketing Tactics That Won't Break the Bank

Check out these five cool (and inexpensive) ideas for utilizing the event marketing channel that any young company can take advantage of.

by Brandon Hickie
Startup Strategy
Event Marketing Tactics to Stretch the Marketing Budget
[caption id="attachment_8761" align="alignright" width="300"] Image provided by: {link:http://blog.utest.com/}utest.com{/link}[/caption] Too often, marketing managers and entrepreneurs lose track of their top assets...
by Brandon Hickie
Startup Strategy
Is Your Sales Incentive Structure Fulfilling Its Purpose?
[caption id="attachment_8571" align="alignright" width="300"] Image provided by: {link:http://brainsnorkel.com}brainsnorkel.com{/link}[/caption] Good customers are hard to come by, but when treated right they...
by Brandon Hickie
Sales
5 Unethical Sales Practices that Damage a Brand and Lead to Unfaithful Customers

This blog post identifies 5 unethical sales practices that will lead to unfaithful customers and damage a brand.

by Brandon Hickie
Marketing
Will Google News Badges Make Junk Content Writers Irrelevant?
[caption id="attachment_8029" align="alignright" width="300" caption="Image provided by: {link:http://www.tested.com}tested.com{/link}"][/caption] Have you ever questioned the credibility of a Blogger, Tweeter or an...
by Brandon Hickie
Startup News
Market Exit Positioning: Google's Acquisition of Motorola Mobility
[caption id="attachment_7862" align="alignright" width="300" caption="Image provided by: {link:http://www.todaysiphone.com}todaysiphone.com{/link}"][/caption] Yesterday, Google announced that it was acquiring Motorola Mobility for $12.5 billion,...
by Brandon Hickie
Startup Strategy
6 Crisis Management Mistakes to Avoid
[caption id="attachment_7652" align="alignright" width="300"] Image provided by: {link:http://www.fao.org}fao.org{/link}[/caption] Has your company done a crisis risk assessment to identify which crises...
by Brandon Hickie
Customer Success
6 Net Promoter Score Mistakes that Derail Customer Management Process
Is your company using a Net Promoter Score (NPS) to gauge customer satisfaction? If so, you are in the majority....
by Brandon Hickie