Brandon Hickie
Marketing Manager, Pricing Strategy
Customer Success
Four Customer Service Mishaps that Can Break Your Back
At the startup and early expansion stage, customer service is often de-prioritized by founders and managers. It’s a human capital-intensive...
by Brandon Hickie
Finance & Operations
Market Exit Strategy: Accounting for Antitrust in Google Exit Options
Last week, on June 23rd, the Wall Street Journal reported that the Federal Trade Commission (FTC) was preparing to launch...
by Brandon Hickie
Finance & Operations
Tech Bubble Capital: A Take on Mark Suster’s Advice for Startup Fundraising
[caption id="attachment_5270" align="alignright" width="204"] Image provided by: {link:http://blog.alivenow.in/2011/05/infographic-social-media-valuation.html}alivenow.in{/link}[/caption] Recently there has been a lot of talk about the impending tech...
by Brandon Hickie
Finance & Operations
M&A: Preparing for the Antitrust Risk Factor
As the founder of a startup or expansion stage company, you’ll have a lot on your plate when the time...
by Brandon Hickie
Customer Success
4 Fatal Startup Customer Service Mishaps
Customer service is often deprioritized by startup and early expansion stage company managers due to the fact that it is...
by Brandon Hickie
Startup Strategy
4 Segment-Specific Product Targeting Strategies to Optimize Your Product Prioritization Process
When considering product innovation and creation opportunities, companies must consider whether or not an outcome scenario is well-served, under-served or...
by Brandon Hickie
Startup Strategy
4 Product Innovation Strategy Development Missteps to Avoid
In order to design an effective outcome-driven product innovation strategy, companies need to understand how their customers are using their...
by Brandon Hickie