Brandon Hickie
Marketing Manager, Pricing Strategy
Startup Strategy
3 Product Prioritization Pitfalls to Avoid
A product’s success is highly dependent upon management’s ability to effectively prioritize product development in a way that best utilizes...
by Brandon Hickie
Startup Strategy
Assessing New Product Opportunities: A Guide to Structured Product Assessments
In most companies there is no shortage of ideas about new product opportunities or how to improve current products. However,...
by Brandon Hickie
Startup Strategy
The Key to a Successful Product: A Well-Defined Product Scorecard
How does your company ensure that your product team is focusing its design and development efforts on key product and...
by Brandon Hickie
Market Research
How (and Why) to Implement a Voice of the Customer Research Program
Expansion stage CEOs and management teams are information carnivores, digesting data, industry news and trending product developments that will ultimately...
by Brandon Hickie
Finance & Operations
Not Ready for an Exit, but Want to Extract Equity?
As a startup founder, you may be enjoying running your business and are too young (or not ready) to retire....
by Brandon Hickie
Startup Strategy
Could You Benefit From Transforming from a Freemium to a Cause Business Model?
Are you operating a freemium business model? If so, have you considered transforming your business to a cause focused business...
by Brandon Hickie
Finance & Operations
Understanding Your Exit Options: Identifying Potential Tech Acquirers Part 4
If you have been following my blog over the last several weeks, you will recall that I have written a...
by Brandon Hickie