Brandon Hickie
Marketing Manager, Pricing Strategy
At OpenView
Customer Success: Workshop Recap
This week we hosted a two-day event bringing together top industry experts & practitioners to discuss one of the biggest...
by Brandon Hickie
Customer Success
Me2B: The Next Generation of Customer Service Changes

OpenView Senior Advisor Bill Price, Amazon’s first VP of Global Customer Service, discusses his latest book and sheds light on how to succeed in the Me2B era.

by Brandon Hickie
Product
Top 10 B2B SaaS Pricing Experts

A list of the industry’s leading SaaS pricing experts and thought leaders who can help you make sure the price is always right.

by Brandon Hickie
Market Research
Metrics for Evaluating International Markets

When international opportunities come knocking, how do you know which opportunities are worth chasing and which aren’t? Here are the metrics you need to make a confident decision.

by Brandon Hickie
Sales
Considering Going International? 10 Tips for Success

Your plans for global domination will be much more likely to work if you take into account these 10 tips to help you look before you leap.

by Brandon Hickie
Marketing
Are Your Sign-Up Forms Killing Your Growth?

When it comes to SaaS signup processes, marketers generally fall into one of two camps — those all for getting as much info as possible, and those all for removing friction at all costs.

by Brandon Hickie
Marketing
6 Ways to Leverage and Empower Brand Ambassadors

When leveraged properly, your customers can be the greatest marketing asset you have. Here are six tactics to recruit them as brand ambassadors.

by Brandon Hickie
Marketing
Should You Fire Your Worst Customers?

Putting the axe to incoming revenue may seem like a bad idea, but the truth is the costs of maintaining bad customers and ensuring that they are happy can grossly outweigh the benefits of keeping them around.

by Brandon Hickie
Customer Success
The Road to Customer Success: A Resource Guide

For SaaS companies, investing in customer success is the key to increasing retention, securing referrals, combating churn, and, ultimately, boosting your revenue. This resource guide provides best practices for developing your strategy, building your team, and optimizing your results.

by Brandon Hickie