B2B brand and product positioning will only continue to become more important with the rise of the End User Era.
As we enter a whole new decade, it’s important to recognize that we are also entering a whole new era of software: The End User Era. Our latest BUILD book dives deep into leadership philosophies and best practices surrounding this GTM movement. Check out the digital version here!
by OpenView
With 2019 rapidly approaching, what might next year have in store for software companies across sales, HR, marketing, corporate development...
by OpenView
Our BUILD book features in-depth articles about scaling your product led growth organization.
by OpenView