Startup Strategy
How do you increase leads by 50% with no added expenses?
We work on marketing optimization a lot, particularly as it relates to lead generation systems. Optimizing your marketing is a...
by Scott Maxwell
Product
Even ERP is moving toward a SAAS based model!
When ERP moves to the cloud, you know that SAAS is a megatrend. Check out this podcast with Mark Symonds,...
by Scott Maxwell
Startup Strategy
Business Intelligence via SAAS is going to be big, says IDC
There is an interesting report out of IDC suggestion Business Intelligence delivered via SAAS is going to grow at 22.4%...
by Scott Maxwell
Product
SAAS Growth 18% in 2009
Pretty interesting that the estimates for SAAS market growth in 2009 was 18% according to Gartner. This continues to validate SAAS...
by Scott Maxwell
Startup Strategy
What do January Results Suggest for the Software Economy?
I get asked the question a lot about my expectations for the software economy. It was strong in the 4th...
by Scott Maxwell
Finance & Operations
Great e-book on Agile Kanban
One of the great things about developers is that they never stop experimenting with new practices. I have heard more...
by Scott Maxwell
Marketing
What Forms of Content Marketing Work Best?
Content management marketing is more and more a hot topic for marketers. The basic idea is to become THE publishing...
by Scott Maxwell
Startup Strategy
8 Elements of Contagious Ideas
Dan Zarella has put a lot of research and thought against how to create, package, and distribute ideas so that...
by Scott Maxwell
Customer Success
My New Favorite Book on Customer Service
I recently wrote a blog post on my preferred high level metrics for customer service. After I wrote the post,...
by Scott Maxwell