Customer Success
Are You Measuring Customer Success Like Trump University?
In case you hadn’t heard, Donald Trump’s now infamous Trump University had a very interesting way of “validating” the success...
by Scott Maxwell
Sales
Account-Based Management: Why You Need a Cup, Not a Funnel
So, the Rio Olympics ended over the weekend and there were plenty of storylines that captured the world’s attention. Michael...
by Scott Maxwell
Product
Your Product Is Your Go-to-Market Strategy. Here’s Why.
Get the product right, and it will sell itself — or your customers will help you sell it. Tech product marketing has...
by Scott Maxwell
Finance & Operations
The Vertical VC: Why a Specialized VC is the Best Partner for Entrepreneurs
Imagine that you’re entering a race and could choose any car. You’d probably pick the fastest sports car you could...
by Scott Maxwell
HR & Leadership
Going Beyond Ad-Hoc: How to Amplify the Value of Ideas by 1000x
When I founded OpenView in 2006, I did so with the specific goal of creating a VC firm that was...
by Scott Maxwell
Marketing
Why (and When) Strategic Partnerships Make Sense for SaaS Startups
A few months ago, I read an interesting article about the unique steps Starbucks has taken to drive revenue growth...
by Scott Maxwell
Startup Strategy
Startup CEOs: Forget “Full Stack” and Focus on Creating Real, Differentiated Value
Recently, I read a great post by Andy Weissman that prognosticated on the future of startups’ organizational structure. Rather than...
by Scott Maxwell
HR & Leadership
CMO: The Most Blamed Role in Business
In a March 2014 article for the Wall Street Journal, Suzanne Vranica shared the results of a study that suggested...
by Scott Maxwell
Finance & Operations
The Strategy and Economics Behind Google’s “Race to Zero”
If you paid attention to Google I/O 2015 last week, you might have noticed that the tech giant made a...
by Scott Maxwell