Tien-Anh Nguyen
Chief Business Officer at UserTesting
Startup Strategy
The Project Manager's Hardest Task: Learning to Say No

Learn why the problem that vexes project managers the most is the problem of simply not knowing how to say ‘no’.

by Tien-Anh Nguyen
Startup Strategy
Make Your Site Speak Better: Website Content Fixes to Make Your Site More Engaging in 2013

Here are six quick changes you can make to your website to help it project a more human character and speak directly to your visitor.

by Tien-Anh Nguyen
Startup Strategy
Design to Sell: 5 Easy Ways to Improve Your Website Design

Do you make software for business? Here are some simple ways to refresh your website design and grow your business in 2013.

by Tien-Anh Nguyen
Market Research
2013 Technology Disruption Trends

My predictions for 2013 technology disruption trends include prognostications on big data, new marketing technologies, content platforms, and more.

by Tien-Anh Nguyen
Startup Strategy
A Blogging Retrospective: My Personal Top Five Blog Posts of 2012

My blog’s key themes in 2012 were opportunities & challenges of growth, market segment focus, maintaining true sense of urgency, and market research tools.

by Tien-Anh Nguyen
Product
Enterprise Pricing Strategy: Focus on Value

The success of your enterprise pricing strategy depends on how well you establish, validate, and communicate the value of your product to the right customers

by Tien-Anh Nguyen
Product
Enterprise Pricing Strategy: Develop a Long-Term View

Companies will invariably have to make major changes to their pricing model over time to accommodate the demands of growth and evolving target markets.

by Tien-Anh Nguyen
Product
Enterprise Pricing Strategy: Optimize Your Prices to Power Growth

These five pricing strategy tweaks will make your pricing more attractive to customers.

by Tien-Anh Nguyen
Product
Enterprise Pricing Strategy: An Essential Lever of Growth for Expansion-Stage Companies

Establishing the right pricing strategy for your enterprise software product is an essential step in scaling your revenue.

by Tien-Anh Nguyen