Customer Success
Customer Success
How to Prepare for a Relationship Marketing Program
Continuing my series on relationship marketing strategy examples, here is a detailed look at a multi-touch email drip campaign and the four steps you'll need to prepare for your relationship marketing program.
by Luis FernandesCustomer Success
Professional Services: Your Key to Happier, More Successful Customers
For many expansion-stage software companies, professional services are an afterthought. Former Oracle VP Chuck Linn explains why that’s a big mistake for businesses that rely on customer references.
by Chuck Linn Customer Success
User Adoption: Where Product Strategy, Customer Service, and Marketing Intersect
Snagging new customers is one thing, ensuring they become active, long-term users is another. OpenView's latest report reveals three user adoption techniques that yield big results.
by Tien-Anh Nguyen Customer Success
Customer Service Assessment: How Does Your Company Stack Up?
OpenView's customer service assessment tool will help you evaluate your company's customer service and provide recommendations on how to improve.
by Kevin Cain Customer Success
Creating Effective Buyer Personas
B2B sales and marketing expert Brian Carroll suggests two crucial things to focus on when establishing your buyer personas. You…
by Brian CarrollCustomer Success
Customer Journey Evolution: Be First to Embrace Social
The rise of social media is making the current customer journey model obsolete. Rethink it and reap the rewards.
by mkolodziejCustomer Success
Buyers Psychology: 10 Ways to Increase Conversions
Read ten ways to turn buyers psychology to your advantage and help your visitors convert.
by mkolodziejCustomer Success
Customer Service Channels: Twitter Best Practices
Learn best practices for making Twitter one of your central customer service channels.
by mkolodziejCustomer Success
User Research: 2 Views On How Startups Should Tackle It
Get two different views on user research for startups and whether doing it yourself or hiring experts is the right course of action.
by mkolodziej