Customer Success
Customer Success
Sales Complexity is Destroying Your Startup’s Viability
I found an interesting article by For Entrepreneurs about how sales complexity damages a startup’s viability. There were many great…
by Brian ZimmermanCustomer Success
Tell Prospects What to Do Next
What you don’t know about your prospects, is costing you sales. Recent ‘Marketing Sherpa’ research found that “78% of marketers…
by vickilynnCustomer Success
The Start-up Name Game
A great company name does not guarantee success, but it can’t hurt. Naming your start-up company is a tough decision.…
by vickilynnCustomer Success
How to Keep the Forecast Review Simple
When I work with some of the less experienced managers at our venture capital firm’s portfolio companies, I try to…
by Brian ZimmermanCustomer Success
Creating an Undeniably Effective Sales Process
No sales process is effective without fail. Unfortunately, you’re going to encounter hurdles and obstacles in the real world. A…
by Amanda MaksymiwCustomer Success
eBay’s Segmentation Success Story
eBay uses segmentation research to decide which new products and services to add. A large part of eBay’s business strategy…
by vickilynnCustomer Success
Ask Questions to Secure Sales
Win sales long before the final presentation. Lots of sales folks believe that their greatest opportunity to close a sale…
by vickilynnCustomer Success
Getting Your Marketing Hands Dirty Offline
A lot of opportunities reside outside of the typical online marketing realm. For years, our predecessors used old-fashioned methods for…
by Contributing AuthorCustomer Success
Customer Service: Average to Excellent
Focus on “why” to provide excellent customer service. Every contact center wants to provide great customer service. However, many fall…
by vickilynn